Marketing Impact

Many of today’s marketing professionals are focused on increasing cross media integration (CMI) within their transpromo documents. The objective is to integrate online media with transaction documents to enable a cohesive and unified marketing tool. However, fully executing these CMI programs is often elusive. Technologies like text messaging; short message codes and PURLs are seen as promising but lack a quick, precise, elegant encoding system to efficiently transport the recipient from paper to an online experience.

The answer to full implementation of transpromo CMI programs is CodeZ QR. This high density barcode is readable by cell phones and simple PC cams. Recipients can quickly and easily interact with the QR enabled transactional documents they receive.  They simply point their camera at the QR symbol and they are instantly connected to a QR-encoded web page without the recipient ever having to remember or type in numbers and promotional codes, they just point and shoot. The web page could be a sales video, or a coupon or product promotion encoded with the specific recipient’s demographic profile.

Marketers can QR encode personalized URLS (PURLS) or other web links into a small section of the transpromo page real estate to enable direct links to the online world. CodeZ QR unleashes the power of recipient interactivity to the same real estate previously allocated to simple post processing and document control to bar codes. The ease of the process and the fact that the PURL is hidden to the naked eye greatly increases response rates to transform transaction documents into true cross media interactive vehicles for increased customer retention and new customer development.

Although QR is ISO certified and is the most widely used code in Japan, Korea and throughout Asia it has not been heavily deployed in North America due to the lagging technology of US cellular network providers.  This has now been addressed as most providers have plans for integrating QR into their networks and handsets like Nokia are being factory loaded with QR reader software. In addition, major vendors to the mobile web, mobile marketing and mobile payments systems are preparing to introduce QR based solutions on a grand scale.

CodeZ QR provides marketing professionals access to technology that enables their objective of powerful implementation of transaction document based cross media interactivity.

For More Information

Implementing CodeZ QR 2D bar codes is just as simple as generating any other bar code. Of course, expert assistance is available from COPI at any point in the process to guide you through the implementation of your 2D bar codes. To learn more about the benefits of easily adding intelligence to your documents, call COPI toll free at 888-999-copi or visit www.888999copi.com.

 

Only CodeZ QR

By launching print to the mobile web: COPI's CodeZ QR Solution Set helps companies increase effectiveness, enhance efficiency, reduce costs, maintain data security and strengthen customer loyalty - while maintaining data security.