A recent campaign by Letterbox Deals, a coupon catalogue company, shows that consumers are willing to download a QR Code reader in order to more easily engage with printed offers.
From their 1.3 million piece mailing, over 25% of the entries that they received for a free Dell Laptop drawing came from recipients who scanned a QR Code. Of those entries through the QR Code, over 60% downloaded a QR reader in order to respond to the drawing offer.
Just one more example of how today’s easy access to QR cell phone readers can make a tremendous difference in marketing and direct mail campaigns.