The QR Blog

November 02

CodeZ QR Supports Data Security

Filed under Security Marketing Direct Encoding 1to1 QR  |  Comments (0)

When using CodeZ QR for your 1to1 QR Code needs you never have to worry about your valuable customer data leaving your control.  CodeZ QR is a callable subroutine installed within your IT environment.  You simply call our subroutine from your document composition or document management tools to add QR PurlZ or other 1to1 QR Codes to your print streams.

With CodeZ QR you never have to be exposed to the security risk of uploading ...

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March 05

Volvo Joins the Ranks of QR Powered Brands

Filed under PURL Marketing Direct Encoding ROI  |  Comments (0)

Volvo has announced the launch of a Pan-Euorpean marketing campaign for their new C-70 model that will include QR Codes in the print ads according to mad.co.uk.  The print ads and QR Codes are part of a 5 month integrated campaign that will also include search and banner ad placement as well as email marketing and other media.

 

One of the reasons that Volvo has chosen to use QR Codes is to test and measure ...

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January 29

Direct vs Indirect Encoding, What's the Difference?

Filed under PURL Marketing Direct Encoding TransPromo QR  |  Comments (0)

I frequently get asked about direct encoding vs indirect encoding, what is the difference and why should anyone care. 

Direct Encoding is the process of encoding target data such as text, or a URL or an SMS message directly into a QR Code.  Indirect Encoding on the other hand is the process of linking target information such as a URL to an index that is stored on a server and encoding the index in the QR code.  A ...

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