CodeZQR.com > The QR Blog

January 07

Filed under Marketing Hardware 1to1 QR ROI | Comments (0)

Google announced their new Nexus One mobile phone in recognition of the fact that "people increasingly surf the Web on handsets instead of personal computers.”

This speaks well for CodeZ QR applications that are being launched by corporations and print service providers in 2010. CodeZ QR launches mobile phone users to 1to1 web experiences in the easiest manner possible.

For the full Google Nexus One announcement. AP story.

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November 06

Results Show Recipients ARE Willing To Download QR Readers

Filed under Marketing 1to1 QR ROI | Comments (1)

A recent campaign by Letterbox Deals, a coupon catalogue company, shows that consumers are willing to download a QR Code reader in order to more easily engage with printed offers.

From their 1.3 million piece mailing, over 25% of the entries that they received for a free Dell Laptop drawing came from recipients who scanned a QR Code. Of those entries through the QR Code, over 60% downloaded a QR reader in order to ...

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October 19

1to1 QR = Better Metrics

Filed under Marketing MetricZ 1to1 ROI | Comments (0)

I am often asked, “What are the biggest value adds of 1to1 QR Codes?” My answers are:

1. Lower barriers to response

a. Scanning a CodeZ QR is much easier than fat-fingering a URL into a phone or computer keyboard.

2. Increased response rates

a. People are much more likely to respond to an ad at the point of initial interest rather than waiting to get to a computer.

3.......

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October 02

CodeZ QR In Action

Filed under Marketing Publishing 1to1 QR ROI | Comments (0)

CodeZ QR partnered with Océ for Print '09 to deliver several different examples of CodeZ QR in action. One example that really captured the attention of show attendees was a personalized edition of the Chicago Where magazine that included CodeZ QR in the adds of several of advertisers.

Here is a video demonstration from the Print '09 show floor of CodeZ QR in action.

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July 29

QR is a "URL Killer"

Filed under PURL Marketing Promo TransPromo QR ROI | Comments (0)

Here is a great post on Advertising Age by Garrick Schmitt that explains very clearly and succinctly why QR Codes are finally starting to take off here in the United States and in Europe.

While Garrick's post focuses on 1toMany applications of QR, isn't it easy to see how powerful QR can be when applied to 1to1 communications as well?

Please contact me if you would like to learn more about applying the "URL Killer" ...

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July 17

Time to Market Delay Loses High Value Opportunity

Filed under Marketing QR ROI | Comments (0)

One of the nation’s largest print service providers (PSP) delayed announcing 1to1 QR capability until market demand increased and they had time to develop their in-house solution.

Surprise! --- Their largest client has now signed with a different vendor to encode their statements with cell readable codes. The PSP lost a number of incremental revenue opportunities but even more importantly they ceded their seat at the table as this client’s creative, high value solutions partner. ...

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July 16

Blackberry Out & i-Phone In for Corporate Executives

Filed under Marketing Hardware QR ROI | Comments (0)

One of the US’s largest insurance companies is switching their Senior executives to i-Phones because of the superior scanning capabilities over RIM’s Blackberry.

Mobile phone camera capabilities are essential for new business scanning applications like checks for mobile deposits, QR codes and other high value reader/scanner projects.

It’s a shame to see a great company like RIM loose it leadership position in the corporate market due to the lack of camera scanning capability.

With the rapid ...

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June 26

QR Codes Yield Great Success In Lego Campaign

Filed under Marketing TransPromo QR ROI | Comments (0)

The German creative agency Lukas Lindemann Rosinski recently won an award for their highly creative One-to-many QR ad campaign for Lego's. This short video highlights the campaign and its results. The most interesting part of the video is near the end when they discuss the success of the campaign. These are incredible metrics.

If a One-to-many QR campaign can be this successful just imagine how much more powerful your CodeZ QR empowered One-to-one campaign could ...

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May 08

CodeZ QR Revives Hardcopy Publishing Industry

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

CodeZ QR enables magazine and newspaper publishers to provide something they have been lacking until now, good measurement of ad effectiveness and ROI.

A lack of measurable ROI for advertisers has been one of the key factors contributing to the decline of hardcopy publishing for the past decade.

CodeZ QR provides a hyperlink from printed ads to the mobile web. This link to the mobile web allows advertisers to capture the same quantifiable data as on line advertising, ...

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May 01

QR Codes Streamline Application Processing

Filed under TransPromo QR ROI | Comments (0)

The Canadian government has deployed a very ingenious application of QR Codes in their online Adult Passport Application. In the upper right hand corner of the online application form you will notice a QR Code. As you enter information in each field on the form the QR code is automatically modified to include each new piece of information.

Once the form is complete the code contains all of the applicant’s information. Because a signature ...

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March 06

QR Applications - Transpromo Transformation

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different types of applications for QR Codes?” This is the second in a series of articles looking at the different ways QR codes are used in one-to-one communications to leverage a company’s knowledge of their recipients to improve the recipient’s experience.

People often think of transpromo as simply the placement of promotional messages on ...

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March 05

Volvo Joins the Ranks of QR Powered Brands

Filed under PURL Marketing Direct Encoding ROI | Comments (0)

Volvo has announced the launch of a Pan-Euorpean marketing campaign for their new C-70 model that will include QR Codes in the print ads according to mad.co.uk. The print ads and QR Codes are part of a 5 month integrated campaign that will also include search and banner ad placement as well as email marketing and other media.

One of the reasons that Volvo has chosen to use QR Codes is to test and measure ...

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February 23

QR Applications - Quick Payment Processing

Filed under TransPromo QR ROI | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different types of applications for QR Codes?” So this is the first in a series of articles looking at the different ways QR codes are used in one-to-one communications to leverage a company’s knowledge of their recipients to improve the recipient’s experience.

Today we are going to discuss Quick Payment processing. While ...

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October 31

QR Codes Turn Green

Filed under Green QR ROI | Comments (1)

One of the often overlooked value propositions of QR Codes is their ability to reduce the number of printed pages in each communication. As the number of recipients who have QR readers on their cell phones continues to rapidly grow we will soon hit a tipping point of adoption. This presents a real opportunity for marketers to rethink how they design their ads and the total communication piece.

It will soon be possible to eliminate many things that are on a ...

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