The QR Blog

January 08

ShopSavvy Recognizes CodeZ QR Momentum

Filed under Marketing Promo MetricZ 1to1 QR  |  Comments (0)

The ShopSavvy comparison shopping bar code scanning application announced support for QR Codes with the following statement "QR codes are a Japanese technology that had not gotten much traction among U.S. retailers, but because they can store far more information than standard 1D barcodes, we’re seeing increasing adoption here."

Google's recent roll out of over 100,000 QR Code stickers to "Favorite Places" was cited.  

CodeZ QR's ability to initiate 1on1 dialogues via mobile devices ...

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November 23

CodeZ QR Sponsors 2009 Print & Imaging Summit

Filed under Marketing Publishing Promo MetricZ 1to1 TransPromo QR  |  Comments (0)

CodeZ QR is once again proud to be sponsoring the Print & Imaging Summit.  In 2008 CodeZ QR was recognized by the print professionals attending the Summit as the Most Innovative Solution for 2008 and was a finalist for Best in Show.

We are very excited to be attending the 2009 Summit to share the latest developments for CodeZ QR with all the production print professionals and Gartner Analysts that will be attending the ...

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October 19

1to1 QR = Better Metrics

Filed under Marketing MetricZ 1to1 ROI  |  Comments (0)

I am often asked, “What are the biggest value adds of 1to1 QR Codes?”  My answers are:

1.      Lower barriers to response

a.       Scanning a CodeZ QR is much easier than fat-fingering a URL into a phone or computer keyboard. 

2.      Increased response rates

a.       People are much more likely to respond to an ad at the point of initial interest rather than waiting to get to a computer.

3.......

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