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November 23

CodeZ QR Sponsors 2009 Print & Imaging Summit

Filed under Marketing Publishing Promo MetricZ 1to1 TransPromo QR | Comments (0)

CodeZ QR is once again proud to be sponsoring the Print & Imaging Summit. In 2008 CodeZ QR was recognized by the print professionals attending the Summit as the Most Innovative Solution for 2008 and was a finalist for Best in Show.

We are very excited to be attending the 2009 Summit to share the latest developments for CodeZ QR with all the production print professionals and Gartner Analysts that will be attending the ...

October 08

TIAA-CREF Uses QR to Make 1to1 Connections

Filed under Marketing 1to1 TransPromo QR | Comments (0)

TIAA-CREF is using QR Codes to connect prospects and customers with non-commissioned investment consultants. Starting today with ads running in the New York Times, TIAA-CREF has inserted QR Codes that when scanned automatically launch a phone call for the recipient to the company's consultants.

This is another great example of the diversity of response that a QR Code can provide. While we usually see QR Codes linking people to a web page, the launching of ...

August 31

QR Codes Are a Purls Best Friend

Filed under PURL Marketing Promo TransPromo QR | Comments (0)

We recently introduced a new brand called QRPurlZ which encode PURLS (personalized URLs) into a CodeZ QR. I am often asked, "Will QRPurlZ replace PURLs?" The answer is a resounding NO!

In fact QRPurlZ only serve to enhance the value PURLs bring campaigns and the continued deployment of PURLs will increase the demand for CodeZ QR.

Why do I say this?

PURLs allow the marketer to engage the customer in a one on one dialogue. ...

August 03

Blackberry Reacts to Apples Lead in QR Readability

Filed under PURL Marketing Hardware TransPromo QR | Comments (0)

A sneak peak at leaked versions of the new Blackberry Messenger 5.0 reveals QR Code scanning will be one of the key features of the new release. Apple and Google have created a tremendous buzz with the QR Code readability of their handsets and it would seem that Research in Motion has recognized the need to enhance their capabilities in this area as well.

This is great news for Blackberry users as will soon be ...

July 29

QR is a "URL Killer"

Filed under PURL Marketing Promo TransPromo QR ROI | Comments (0)

Here is a great post on Advertising Age by Garrick Schmitt that explains very clearly and succinctly why QR Codes are finally starting to take off here in the United States and in Europe.

While Garrick's post focuses on 1toMany applications of QR, isn't it easy to see how powerful QR can be when applied to 1to1 communications as well?

Please contact me if you would like to learn more about applying the "URL Killer" ...

June 26

QR Codes Yield Great Success In Lego Campaign

Filed under Marketing TransPromo QR ROI | Comments (0)

The German creative agency Lukas Lindemann Rosinski recently won an award for their highly creative One-to-many QR ad campaign for Lego's. This short video highlights the campaign and its results. The most interesting part of the video is near the end when they discuss the success of the campaign. These are incredible metrics.

If a One-to-many QR campaign can be this successful just imagine how much more powerful your CodeZ QR empowered One-to-one campaign could ...

May 15

Do You Know The Different Levels of QR?

Filed under TransPromo QR | Comments (0)

It is important to distinguish between the 3 distinct levels of QR codes:

     1. One-To-Many QR
     2. One-To-One QR Lite
     3. One-To-One Enterprise QR

One-to-Many QR

These are the most basic QR codes. They hyperlink everyone to the same destination and are typically seen on billboards, newspapers and magazine ads.

One-to-One QR Lite

These codes are associated with personalized, one-to-one documents such as transaction documents, transpromo or direct mail. They provide a ...

May 08

CodeZ QR Revives Hardcopy Publishing Industry

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

CodeZ QR enables magazine and newspaper publishers to provide something they have been lacking until now, good measurement of ad effectiveness and ROI.

A lack of measurable ROI for advertisers has been one of the key factors contributing to the decline of hardcopy publishing for the past decade.

CodeZ QR provides a hyperlink from printed ads to the mobile web. This link to the mobile web allows advertisers to capture the same quantifiable data as on line advertising, ...

May 01

QR Codes Streamline Application Processing

Filed under TransPromo QR ROI | Comments (0)

The Canadian government has deployed a very ingenious application of QR Codes in their online Adult Passport Application. In the upper right hand corner of the online application form you will notice a QR Code. As you enter information in each field on the form the QR code is automatically modified to include each new piece of information.

Once the form is complete the code contains all of the applicant’s information. Because a signature ...

April 18

Why Use QR Codes in Electronic Documents?

Filed under Marketing TransPromo QR | Comments (0)

Almost every company I talk with is trying to move some portion of their one to one communications to electronic delivery. In these conversations I often get asked, “How can we use a QR Code in an electronic document?” Because electronic documents are usually viewed on a PC hyperlinks can deliver people from the document to the web. However, there are still many reasons to use QR Codes in these electronic documents and today I would like ...

March 23

QR Applications - Couponing

Filed under Promo TransPromo QR | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different applications for QR Codes?” This is the third in a series of articles looking at the different ways QR codes are used in one-to-one communications to improve the recipient’s experience and ultimately increase business with them.

In the current economic times many consumers are looking for ways to save money. Marketers ...

March 06

QR Applications - Transpromo Transformation

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different types of applications for QR Codes?” This is the second in a series of articles looking at the different ways QR codes are used in one-to-one communications to leverage a company’s knowledge of their recipients to improve the recipient’s experience.

People often think of transpromo as simply the placement of promotional messages on ...

February 23

QR Applications - Quick Payment Processing

Filed under TransPromo QR ROI | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different types of applications for QR Codes?” So this is the first in a series of articles looking at the different ways QR codes are used in one-to-one communications to leverage a company’s knowledge of their recipients to improve the recipient’s experience.

Today we are going to discuss Quick Payment processing. While ...

February 02

Momentum Building For One-to-One QR

Filed under Marketing TransPromo QR Sprint | Comments (0)

CodeZ QR was voted Most Innovative Solution at the 2008 Print & Imaging Summit.

In my column following the Print & Imaging Summit I mentioned the excitement and buzz surrounding one-to-one communications and CodeZ QR at the Summit. As I now write almost two months later I can safely say that the excitement is even greater today.

In my conversations with attendees from the Summit and other organizations since there has been an incredible wave ...

January 29

Direct vs Indirect Encoding, What's the Difference?

Filed under PURL Marketing Direct Encoding TransPromo QR | Comments (0)

I frequently get asked about direct encoding vs indirect encoding, what is the difference and why should anyone care.

Direct Encoding is the process of encoding target data such as text, or a URL or an SMS message directly into a QR Code. Indirect Encoding on the other hand is the process of linking target information such as a URL to an index that is stored on a server and encoding the index in the QR code. A ...

January 23

QR Can Be Important Tool for Sustainability

Filed under Green TransPromo QR | Comments (0)

I have met with many of the largest and most prominent companies in the world and one thing consistent in all these conversations is their concern for sustainability. Some have talked about their carbon foot print while others refer to their environmental impact but all are concerned with sustainability.

Regardless of your political affiliations or your personal beliefs on the validity of the science of global warming, it is undeniable that environmental impact is something that has resonance in the ...

January 20

Microsoft Gets On 2D Bandwagon

Filed under Marketing TransPromo QR | Comments (0)

Microsoft’s release last week of its new TAG system once again demonstrates the fast growing importance of cell phone readable bar codes.

Major announcements related to cell phone readable codes are always welcomed by QR code firms like COPI; however, Microsoft’s Tag seems to have missed the needs of the corporate transpromo market that CodeZ QR serves.

Tags only store a unique ID which fetches more data stored on Microsoft servers;
All Tag creation and ...

December 22

2009 To Be Year of One-to-One QR

Filed under Marketing TransPromo QR | Comments (0)

In 2008 we have talked a lot in this blog and in our many other conversations about the potential for QR in TransPromo, Direct Mail, and other personalized one-to-one communications. 2009 looks to be the year QR Codes will be seen on a large scale in these applications.

As evidenced by CodeZ QR being voted the 2008 Most Innovative Solution by high volume transaction output professionals and analysts are now very aware and excited ...

December 08

CodeZ QR Awarded Most Innovative Solution at 2008 Print & Imaging Summit

Filed under TransPromo QR | Comments (0)

We are honored to have CodeZ QR selected as the Most Innovative Solution and a finalist for Best in Show, by the attendees at the 2008 Print & Imaging Summit. (See Press Release.) The users we talked with were very excited about the technology and the potential applications for QR across their wide variety of customer communications.

The buzz at the show about QR Codes is further confirmation of the growing excitement here in North America. Based on our ...

November 12

Sprint Announces Formal Support for QR

Filed under Hardware Promo TransPromo QR Sprint | Comments (1)

Congratulations to Sprint for beating AT&T to the punch and taking the lead in making QR Code readers readily available to their users!! Sprint is clearly telling the world that they want their phones to be the primary medium of the TransPromo 3.0 revolution.

Sprint announced yesterday in a press release that they have partnered with Scanbuy to make the ScanLife 2D bar code reader available for up to 30 phone models. Sprint has become ...

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