The QR Blog

January 18

Ralph Lauren & CodeZ QR Recognized for QR Creativity

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Coming on the heels of CodeZ QR’s 2009 Print & Imaging IT Innovation Award, Ralph Lauren’s 2009 Mobile Marketer of the Year award is further evidence of the growing recognition of the value QR Codes provide marketers who are leveraging the mobile platform.

As more firms exercise the power of the CodeZ QR platform for 1to1 client dialogues, I expect the 2010 Mobile Marketer of the Year will be a company leveraging 1to1 QR ...

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January 08

ShopSavvy Recognizes CodeZ QR Momentum

Filed under Marketing Promo MetricZ 1to1 QR  |  Comments (0)

The ShopSavvy comparison shopping bar code scanning application announced support for QR Codes with the following statement "QR codes are a Japanese technology that had not gotten much traction among U.S. retailers, but because they can store far more information than standard 1D barcodes, we’re seeing increasing adoption here."

Google's recent roll out of over 100,000 QR Code stickers to "Favorite Places" was cited.  

CodeZ QR's ability to initiate 1on1 dialogues via mobile devices ...

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January 07

Google Confirms Need For CodeZ QR

Filed under Marketing Hardware 1to1 QR ROI  |  Comments (0)

Google announced their new Nexus One mobile phone in recognition of the fact that "people increasingly surf the Web on handsets instead of personal computers.” 

This speaks well for CodeZ QR applications that are being launched by corporations and print service providers in 2010.  CodeZ QR launches mobile phone users to 1to1 web experiences in the easiest manner possible.

For the full Google Nexus One announcement. AP story.

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December 16

CodeZ QR Wins 2009 Print & Imaging IT Innovation Award

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CodeZ QR was honored to be recognized for the Print & Imaging IT Innovation Award in the Best Presentation category and to be a finalist for the Best In Show category at the 2009 Print & Imaging Summit.  This marks the second year in a row that CodeZ QR has been recognized by the print industry executives and Gartner analysts who attend the show as a print industry innovation leader.

CodeZ QR garnered a ...

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November 23

CodeZ QR Sponsors 2009 Print & Imaging Summit

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CodeZ QR is once again proud to be sponsoring the Print & Imaging Summit.  In 2008 CodeZ QR was recognized by the print professionals attending the Summit as the Most Innovative Solution for 2008 and was a finalist for Best in Show.

We are very excited to be attending the 2009 Summit to share the latest developments for CodeZ QR with all the production print professionals and Gartner Analysts that will be attending the ...

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November 06

Results Show Recipients ARE Willing To Download QR Readers

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A recent campaign by Letterbox Deals, a coupon catalogue company, shows that consumers are willing to download a QR Code reader in order to more easily engage with printed offers.

From their 1.3 million piece mailing, over 25% of the entries that they received for a free Dell Laptop drawing came from recipients who scanned a QR Code.  Of those entries through the QR Code, over 60% downloaded a QR reader in order to ...

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November 02

CodeZ QR Supports Data Security

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When using CodeZ QR for your 1to1 QR Code needs you never have to worry about your valuable customer data leaving your control.  CodeZ QR is a callable subroutine installed within your IT environment.  You simply call our subroutine from your document composition or document management tools to add QR PurlZ or other 1to1 QR Codes to your print streams.

With CodeZ QR you never have to be exposed to the security risk of uploading ...

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October 23

Sony Ericsson Pre-loading QR Readers - CodeZ QR Value Increases

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Sony Ericsson announced this week that it will be pre-loading bar code readers on all of its camera phones. 

Now that nearly every major mobile phone manufacturer is pre-loading QR readers, companies with CodeZ QR initiatives have dramatically increased the value proposition of their projects.

With critical mass of QR readers now established in North America look for a rapid roll out of CodeZ QR in 1to1 corporate communications in late 2009 and early 2010.......

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October 15

Enterprise QR or Lite QR - This is the ?

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As previously discussed in this blog there are 3 different levels of QR.  But how do you know if in an Enterprise QR or a QR Lite Solution is best for your enterprise?

Ask these questions:

• Will your enterprise incorporate QR into all of its corporate communications channels? 
• Does your enterprise understand the power of using QR for non-communication channel applications – name badges, inventory control, warehouse tracking, asset tracking, security applications, advertisements, magazines ...

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October 12

2009 Nobel Prize Winners & CodeZ QR

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CodeZ QR salutes Willard Boyle and George Smith for their 2009 Nobel prize in Physics for their invention of CCDs.  CCD’s are the technology that provides cell phones and scanners the capability to read QR Codes.

Thanks to these gentlemen the power of CodeZ QR is now available to corporate enterprises around the world.

For more discussions on the power of 1to1 QR join us in the CodeZ QR's One-to-one QR Communications LinkedIn Group.


......

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October 09

BlackBerry's QR Reader Officially Released

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RIM has finally officially released BlackBerry Messenger 5.0.  BBM 5.0 includes a built in QR Code reader.  Leaked versions of the software have been out for several weeks and there have been You Tube videos demonstrating the QR Code reader.  Now the software is in general availability for existing BlackBerry users for the first time.

Owners of BlackBerry camera phones can upgrade to BBM 5.0 and now easily read QR Codes just like their ...

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October 08

TIAA-CREF Uses QR to Make 1to1 Connections

Filed under Marketing 1to1 TransPromo QR  |  Comments (0)

TIAA-CREF is using QR Codes to connect prospects and customers with non-commissioned investment consultants.  Starting today with ads running in the New York Times, TIAA-CREF has inserted QR Codes that when scanned automatically launch a phone call for the recipient to the company's consultants.

This is another great example of the diversity of response that a QR Code can provide.  While we usually see QR Codes linking people to a web page, the launching of ...

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October 02

CodeZ QR In Action

Filed under Marketing Publishing 1to1 QR ROI  |  Comments (0)

CodeZ QR partnered with Océ for Print '09 to deliver several different examples of CodeZ QR in action.  One example that really captured the attention of show attendees was a personalized edition of the Chicago Where magazine that included CodeZ QR in the adds of several of advertisers. 

Here is a video demonstration from the Print '09 show floor of CodeZ QR in action.

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October 01

Future Is Now For QR

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Alin Jacobs, a recognized direct marketing specialist and president of the Direct Marketing Alliance, remarked in a recent  LinkedIn discussion that “The future is now” with regards to QR codes. 

Based on the extremely positive responses to my Dr. QR presentations at Print ’09 and new QR programs from Starbuck’s, JC Penney, and Columbia Sportswear it would appear that many corporate marketing and technology professionals agree with Alin.  Do you?

 

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September 28

Ranks of QR Brands Continue To Swell

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Starbucks adds 1to1 QR application.

Starbucks is rolling out a new pilot campaign to use 1to1 QR Codes for mobile payments.  The initial test pilot is being rolled out at select locations in Seattle and the San Francisco Bay area. 

The program allows customers to purchase pre-pay gift cards that are tracked electronically.  The customer then simply presents the QR Code stored in their phone and it is scanned at the register.  Instantly the ...

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August 31

QR Codes Are a Purls Best Friend

Filed under PURL Marketing Promo TransPromo QR  |  Comments (0)

We recently introduced a new brand called QRPurlZ which encode PURLS (personalized URLs) into a CodeZ QR. I am often asked, "Will QRPurlZ replace PURLs?" The answer is a resounding NO!

In fact QRPurlZ only serve to enhance the value PURLs bring campaigns and the continued deployment of PURLs will increase the demand for CodeZ QR.

Why do I say this?

PURLs allow the marketer to engage the customer in a one on one dialogue. ...

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August 03

Blackberry Reacts to Apples Lead in QR Readability

Filed under PURL Marketing Hardware TransPromo QR  |  Comments (0)

A sneak peak at leaked versions of the new Blackberry Messenger 5.0 reveals QR Code scanning will be one of the key features of the new release.  Apple and Google have created a tremendous buzz with the QR Code readability of their handsets and it would seem that Research in Motion has recognized the need to enhance their capabilities in this area as well.

This is great news for Blackberry users as will soon be ...

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July 29

QR is a "URL Killer"

Filed under PURL Marketing Promo TransPromo QR ROI  |  Comments (0)

Here is a great post on Advertising Age by Garrick Schmitt that explains very clearly and succinctly why QR Codes are finally starting to take off here in the United States and in Europe.

While Garrick's post focuses on 1toMany applications of QR, isn't it easy to see how powerful QR can be when applied to 1to1 communications as well?

Please contact me if you would like to learn more about applying the "URL Killer" ...

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July 17

Time to Market Delay Loses High Value Opportunity

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One of the nation’s largest print service providers (PSP) delayed announcing 1to1 QR capability until market demand increased and they had time to develop their in-house solution.

Surprise! --- Their largest client has now signed with a different vendor to encode their statements with cell readable codes. The PSP lost a number of incremental revenue opportunities but even more importantly they ceded their seat at the table as this client’s creative, high value solutions partner.  ...

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July 16

Blackberry Out & i-Phone In for Corporate Executives

Filed under Marketing Hardware QR ROI  |  Comments (0)

One of the US’s largest insurance companies is switching their Senior executives to i-Phones because of the superior scanning capabilities over RIM’s Blackberry. 

Mobile phone camera capabilities are essential for new business scanning applications like checks for mobile deposits, QR codes and other high value reader/scanner projects.

It’s a shame to see a great company like RIM loose it leadership position in the corporate market due to the lack of camera scanning capability.

With the rapid ...

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