CodeZQR.com > The QR Blog

January 18

Ralph Lauren & CodeZ QR Recognized for QR Creativity

Filed under Marketing Promo 1to1 QR | Comments (0)

Coming on the heels of CodeZ QR’s 2009 Print & Imaging IT Innovation Award, Ralph Lauren’s 2009 Mobile Marketer of the Year award is further evidence of the growing recognition of the value QR Codes provide marketers who are leveraging the mobile platform.

As more firms exercise the power of the CodeZ QR platform for 1to1 client dialogues, I expect the 2010 Mobile Marketer of the Year will be a company leveraging 1to1 QR ...

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January 08

ShopSavvy Recognizes CodeZ QR Momentum

Filed under Marketing Promo MetricZ 1to1 QR | Comments (0)

The ShopSavvy comparison shopping bar code scanning application announced support for QR Codes with the following statement "QR codes are a Japanese technology that had not gotten much traction among U.S. retailers, but because they can store far more information than standard 1D barcodes, we’re seeing increasing adoption here."

Google's recent roll out of over 100,000 QR Code stickers to "Favorite Places" was cited.

CodeZ QR's ability to initiate 1on1 dialogues via mobile devices ...

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November 23

CodeZ QR Sponsors 2009 Print & Imaging Summit

Filed under Marketing Publishing Promo MetricZ 1to1 TransPromo QR | Comments (0)

CodeZ QR is once again proud to be sponsoring the Print & Imaging Summit. In 2008 CodeZ QR was recognized by the print professionals attending the Summit as the Most Innovative Solution for 2008 and was a finalist for Best in Show.

We are very excited to be attending the 2009 Summit to share the latest developments for CodeZ QR with all the production print professionals and Gartner Analysts that will be attending the ...

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August 31

QR Codes Are a Purls Best Friend

Filed under PURL Marketing Promo TransPromo QR | Comments (0)

We recently introduced a new brand called QRPurlZ which encode PURLS (personalized URLs) into a CodeZ QR. I am often asked, "Will QRPurlZ replace PURLs?" The answer is a resounding NO!

In fact QRPurlZ only serve to enhance the value PURLs bring campaigns and the continued deployment of PURLs will increase the demand for CodeZ QR.

Why do I say this?

PURLs allow the marketer to engage the customer in a one on one dialogue. ...

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July 29

QR is a "URL Killer"

Filed under PURL Marketing Promo TransPromo QR ROI | Comments (0)

Here is a great post on Advertising Age by Garrick Schmitt that explains very clearly and succinctly why QR Codes are finally starting to take off here in the United States and in Europe.

While Garrick's post focuses on 1toMany applications of QR, isn't it easy to see how powerful QR can be when applied to 1to1 communications as well?

Please contact me if you would like to learn more about applying the "URL Killer" ...

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May 08

CodeZ QR Revives Hardcopy Publishing Industry

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

CodeZ QR enables magazine and newspaper publishers to provide something they have been lacking until now, good measurement of ad effectiveness and ROI.

A lack of measurable ROI for advertisers has been one of the key factors contributing to the decline of hardcopy publishing for the past decade.

CodeZ QR provides a hyperlink from printed ads to the mobile web. This link to the mobile web allows advertisers to capture the same quantifiable data as on line advertising, ...

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March 23

QR Applications - Couponing

Filed under Promo TransPromo QR | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different applications for QR Codes?” This is the third in a series of articles looking at the different ways QR codes are used in one-to-one communications to improve the recipient’s experience and ultimately increase business with them.

In the current economic times many consumers are looking for ways to save money. Marketers ...

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March 06

QR Applications - Transpromo Transformation

Filed under Marketing Promo TransPromo QR ROI | Comments (0)

As I am talking with people around the world about QR codes in one-to-one communications I am often asked, “What are the different types of applications for QR Codes?” This is the second in a series of articles looking at the different ways QR codes are used in one-to-one communications to leverage a company’s knowledge of their recipients to improve the recipient’s experience.

People often think of transpromo as simply the placement of promotional messages on ...

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November 24

Kia Utilizes QR at LA Auto Show

Filed under Marketing Promo QR | Comments (0)

Kia Motors has joined the growing list of major brands who are now using Quick Response (QR) codes as part of their approach to Cross Media Integration. At the recently concluded Los Angeles autoshow the auto maker used QR codes to link people from the car display for the new Kia Soul to the mobile web. Click Here to read the full story.

Kia has shown once again, like Pepsi did a month ago when they announced ...

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November 12

Sprint Announces Formal Support for QR

Filed under Hardware Promo TransPromo QR Sprint | Comments (1)

Congratulations to Sprint for beating AT&T to the punch and taking the lead in making QR Code readers readily available to their users!! Sprint is clearly telling the world that they want their phones to be the primary medium of the TransPromo 3.0 revolution.

Sprint announced yesterday in a press release that they have partnered with Scanbuy to make the ScanLife 2D bar code reader available for up to 30 phone models. Sprint has become ...

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October 30

Pepsi Launches QR Campaign

Filed under Promo | Comments (3)

Pepsi Co just launched a new QR Code campaign in the UK for Pepsi Max. They have printed a QR Code on every can. These codes can be scanned to "Surf the Pepsi Wap site and find a bucket load of stuff everyday including games, videos and weird and wacky websites". You can see all the details of the campaign at http://www.pepsi.co.uk/QRSteps.aspx

It is exciting to see brands such as Pepsi, Sony, and Ralph Lauren all now leveraging QR codes as a ...

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